Website Privacy Policy

King Chiropractic Hand & Foot Clinic ("King Chiropractic," "we," "us," or "our") respects your privacy. This Website Privacy Policy explains how we collect, use, disclose, and protect information when you visit https://www.kingchirohandandfoot.com/ (the "Website"), submit a form, contact us, or otherwise interact with our online services.

This Website Privacy Policy applies to information collected through the Website and related online services. It does not replace our Notice of Privacy Practices, which explains how we may use and disclose protected health information ("PHI") under the Health Insurance Portability and Accountability Act ("HIPAA") and describes patients' HIPAA rights. If information we collect is PHI, our Notice of Privacy Practices governs to the extent it conflicts with this Website Privacy Policy.

1. Information We Collect

Information You Provide

We may collect information you voluntarily provide, including:

• Your name, email address, telephone number, and other contact information;
• Information entered into a Website contact or appointment-request form;
• Appointment preferences or information submitted through an online scheduling platform;
• Information you provide in an email, text message, telephone call, or other communication; and
• Any other information you choose to provide.

Please provide only the information reasonably necessary for your request. Unless a form specifically asks for it through an approved process, do not submit detailed medical histories, diagnoses, Social Security numbers, financial-account information, or other highly sensitive information through a general Website form.

Information Collected Automatically

When you use the Website, we and our service providers may automatically collect certain technical information, including:

• Internet Protocol (IP) address;
• Browser, device type, operating system, and language;
• Pages viewed, links clicked, referring pages, and visit dates and times;
• General geographic information derived from an IP address;
• Cookie identifiers and similar technical information; and
• Information about how visitors interact with the Website.

Website Forms, Online Scheduling, and HighLevel

King Chiropractic uses HighLevel to process Website form submissions, support communications, manage contact information, track lead sources, and provide access to online scheduling. When you submit a form, the information you enter may be transmitted to and maintained in HighLevel on King Chiropractic's behalf.

After a Website form is submitted, you may be directed to a HighLevel calendar administered through a separate service provider. Information entered into that calendar may be processed by HighLevel, the service provider administering the calendar, and King Chiropractic according to their respective obligations.

Because a form submission or scheduling request may identify you as someone seeking healthcare, certain submitted information may constitute PHI when HIPAA applies. King Chiropractic addresses PHI according to its Notice of Privacy Practices and applicable law.

Call Tracking

We use call-tracking technology through HighLevel to understand how callers found King Chiropractic and to route or attribute calls. The technology may process the caller's telephone number, the number dialed, the date and time of the call, call duration, call status, routing information, and the webpage or advertising source associated with the call.

King Chiropractic does not record telephone calls through this call-tracking system.

Google Analytics 4

We use Google Analytics 4 ("GA4") to understand Website traffic, performance, and general usage. GA4 may use cookies and similar technologies to collect device and browser information, approximate geographic information, session data, pages viewed, and interactions with the Website.

GA4 does not receive Website form contents, appointment information, medical information, names, email addresses, or telephone numbers from King Chiropractic. We do not intend to send PHI or directly identifying patient information to GA4.

You may learn more about Google's privacy practices at https://policies.google.com/privacy and about Google Analytics controls at https://tools.google.com/dlpage/gaoptout.

2. How We Use Information

We may use information to:

• Respond to questions and requests;
• Contact you regarding a submitted form or appointment request;
• Help schedule, confirm, reschedule, or cancel appointments;
• Provide requested services and patient support;
• Communicate by telephone, email, or text message;
• Operate, maintain, secure, troubleshoot, and improve the Website;
• Measure Website use and evaluate advertising or referral sources;
• Prevent fraud, misuse, security incidents, or unlawful activity;
• Comply with legal, regulatory, and professional obligations; and
• Protect the rights, safety, and property of King Chiropractic, our patients, Website users, and others.

Where HIPAA applies, we use and disclose PHI only as permitted by HIPAA and as described in our Notice of Privacy Practices.

3. Cookies and Similar Technologies

The Website may use cookies, tags, and similar technologies to operate correctly, remember preferences, measure traffic, and understand Website performance. Some technologies may be provided by third parties, including Google Analytics.

You may control cookies through your browser settings and, if available, the Website's cookie-preference tool. Blocking cookies may affect certain Website functions. Browser "Do Not Track" signals are not interpreted consistently across the industry, and the Website may not respond to every such signal.

4. How We Disclose Information

We may disclose information:

• To vendors and service providers supporting Website hosting, forms, online scheduling, communications, analytics, call tracking, security, and other operations;
• To healthcare professionals and others involved in your care when authorized or otherwise permitted by law;
• To comply with a subpoena, court order, legal process, regulatory request, or other legal obligation;
• When reasonably necessary to protect rights, safety, security, or property; and
• In connection with a merger, acquisition, financing, reorganization, sale of assets, or similar transaction, subject to applicable law.

Where a vendor creates, receives, maintains, or transmits PHI on our behalf, we address applicable HIPAA business-associate requirements.

We do not sell your medical information. We do not share mobile opt-in information or consent with third parties or affiliates for their own marketing or promotional purposes. We may disclose such information to service providers solely as necessary to deliver communications and support our services.

5. Email and Text Communications

If you provide an email address or mobile number, we may use it to respond to you and send appointment-related or other service communications. If you separately opt in to promotional communications, you may unsubscribe from marketing emails using the link in the message or reply STOP to marketing text messages. Reply HELP for assistance. Message frequency may vary, and message and data rates may apply.

Consent to receive promotional text messages is not a condition of receiving treatment or purchasing services. Opting out of marketing messages will not necessarily stop non-marketing communications, such as appointment confirmations or responses to your requests, where otherwise permitted.

Ordinary email and SMS text messages may not be fully secure. Do not send sensitive medical or financial information through an unsecured communication channel.

6. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect information. However, no website, transmission method, or storage system can be guaranteed to be completely secure. When King Chiropractic handles electronic PHI, applicable HIPAA security requirements apply.

7. Data Retention

We retain information for as long as reasonably necessary for the purposes described in this policy, including providing services, maintaining appropriate business and patient records, satisfying legal and regulatory obligations, resolving disputes, and enforcing agreements. Retention periods vary depending on the type of information and applicable requirements.

8. Your Choices and Requests

You may contact us to request that we update or correct certain contact information or to ask questions about our Website privacy practices. Requests concerning medical records or other PHI are handled under our Notice of Privacy Practices and applicable law.

You may limit cookies through browser or Website controls, opt out of marketing communications as described above, or choose not to submit information through the Website. Some choices may limit Website functionality.

9. Children's Privacy

The Website is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information online directly from children under 13 without appropriate parental or guardian involvement. If you believe a child under 13 has submitted personal information through the Website, please contact us.

10. Third-Party Websites and Services

The Website may link to or integrate with websites and services that King Chiropractic does not control, including the HighLevel calendar administered through a separate service provider. Third-party privacy and security practices are governed by their respective policies. King Chiropractic is not responsible for third-party privacy practices.

11. Changes to This Policy

We may update this Website Privacy Policy periodically. We will post the revised version on this page and update the "Last Updated" date. Material changes may also be communicated in another appropriate manner when required by law.

12. Contact Us

Questions or requests concerning this Website Privacy Policy may be directed to:

For questions concerning medical records, PHI, or patient privacy rights, use the privacy contact identified in King Chiropractic's Notice of Privacy Practices.